SoulHouseCreative Co. Get in touch
Soul House Creative Co.

Jad Saad — Creative Director

200M+ views generated
since 2025

I'm Jad. I direct shows and build the systems that make them grow. Storytelling that moves culture, and moves the business behind it.

Get in touch See the work
Scroll to the work
79Long-form episodes
1,000+Videos shipped
10Years in the work
Selected short formAnd The Writer Is… / 2025–26

Made to move you.

Proof is in the work.

Creative direction & editing by Jad Saad.

Instagram views · Verified September 11, 2026

Selected long form · Production

The Grant Owen Show.

Conversations on creativity, business, and what comes next.

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The Grant Owen Show

The Grant Owen Show · Full episodeWatch on YouTube ↗
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The reel archive.

ATWI’s full reel archive, across the show’s history. Swipe, drag, or use the arrows.

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Latest from the showExplore the full feed ↗
Your story could be next.Let’s make something
worth watching.
Tell me what you’re making

Original post & credits ↗

I'm Jad.
Creative director.

Ten years as a singer-songwriter first. I learned to edit, design and make videos that actually worked on social because I couldn't afford to pay anyone else to do it.

Then I started editing podcasts. I started Soul House on a hospital couch next to my mom, at the lowest point I'd had. A couple of years later everything about the work had changed.

Now I run creative direction and content systems for shows that have to do two things at once: mean something in culture, and make money for the people who make them. Getting a story to travel and getting a brand to win turned out to be the same problem. That's the part I like.

Selected work
01
 
 
  
Olivia Dean Olivia Dean Watch Melanie Martinez Melanie Martinez Watch Russ Russ Watch Philip Lawrence Philip Lawrence Watch Ed Sheeran Ed Sheeran Watch Rick Beato Rick Beato Watch Wiz Khalifa Wiz Khalifa Watch Billy Corgan Billy Corgan Watch EJAE EJAE Watch Jon Bellion Jon Bellion Watch Ryan Tedder Ryan Tedder Watch FINNEAS FINNEAS Watch
12 of 79 · sorted by views · long-form only Full channel
01
 
 
  
Vexian Vexian Watch Oren John Oren John Watch Dan Martell Dan Martell Watch Johnny Chang Johnny Chang Watch Sam Parr Sam Parr Watch Jeremy Haynes Jeremy Haynes Watch Daniel Fazio Daniel Fazio Watch Cole Gordon Cole Gordon Watch Luke Alexander Luke Alexander Watch Stan CEO Stan CEO Watch
10 of 22 · sorted by views · long-form only Full channel
SF
Short form
The cuts that carry the show. Tap any frame to play it here.
13M+Top ten combined
Olivia Dean 3.4MOlivia Dean · How I wrote “Man I Need”
Rihanna 1.7MRihanna · The psychology behind “Pour It Up”
sombr 1.4Msombr · How he made “Back to Friends”
Olivia Dean 1.4MOlivia Dean · On hating one of her biggest songs
Melanie Martinez 957KMelanie Martinez · Her top hits, ranked
Olivia Dean 878KOlivia Dean · Her wild first writing session
The Neighbourhood 824KThe Neighbourhood · The story of “Sweater Weather”
FINNEAS 794KFINNEAS · On cowriting Bieber’s “Lonely”
Conan Gray 667KConan Gray · “Maniac”
Adam Lambert 651KAdam Lambert · How he saved his Idol audition
Explore the short-form portfolio ↗ All shorts
1,000+
Videos shipped

One taping becomes a month of work. Built as a system, graded against a bar that does not move.

Russ on And The Writer Is

What I
actually do

Services
01

Creative Direction

Format, story shape, and look. The decisions made before a camera turns on — the ones that decide whether anything travels.

Pre → post
02

Long-Form Production

Edit structure and the systems that keep a weekly show shipping without the quality sliding in month four.

Weekly retainer
03

Content Systems & Brand Strategy

The whole engine: brand, the system that turns one taping into a month of work, and the call on what runs where across YouTube and social.

Monthly retainer
How we work

More content.
The same care.

Too often, founders and podcasts get stuck between two options: one talented person stretched too thin to keep up, or an agency whose senior team sells the vision and then disappears from the work.

Your content gets handed off with little creative direction, few touchpoints, and minimal review. You end up managing the process yourself, or settling for a final cut that misses the mark.

At SoulHouse, we stay embedded in every piece of content, from the first idea to the final cut. Your stories are handpicked. Your edits are shaped and refined. Every piece is reviewed before it reaches you.

We only take on projects we care about enough to give them that attention. We'd rather make work we're proud to put our name on than fill another slot.

Proof is in the work.

Tools I built
for my own edit

For editors

Podcast Ninja

Adobe Premiere Pro · macOS & Windows

The panel I built because I was doing the same two jobs by hand on every episode. It cuts a multicam podcast the way an editor would, and it finds the version of a long take that is actually worth posting.

  • Multicam — syncs the angles and cuts the conversation on who is speaking, on the timeline you are already in.
  • Cutdown — scores a long take for hook, filler and dead tail, then hands you the in and out points.
  • Works inside Premiere. No round trip, no export, no second app to learn.
  • Thirty dollars a month, both your machines, every update as it ships.
Premiere Pro panel · $30 / month See Podcast Ninja

What's next

In the edit right now

There is one tool here because there is one tool finished. I use every one of these on real episodes for months before it gets a price, and the ones that never earn their keep quietly die on my hard drive.

If you want to know when the next one lands, or you want something built for your own edit, tell me what you keep doing by hand.

Say hello Get in touch

The longer
version

About
Founder · Creative Director
Jad Saad

In October 2024 I took over as creative director at And The Writer Is — Joe London and Ross Golan's show, where the songwriters behind the biggest records break down how they actually wrote them. In a year we took it from a niche music show to the number one music podcast on Spotify.

Since we started working together: hundreds of millions of views, and hundreds of thousands of followers across platforms.

That show is where I cut my teeth — creative strategy, creative direction, and producing across every social platform. It's where I learned to read the data and make the call that puts something in front of millions of people.

I also run long-form production for The Grant Owen Show, and I did the sound and music for Netflix's campaign around Tyson vs. Paul.

Worked withNetflix · Epic · Camila Cabello · Wiz Khalifa · Splice · ASCAP
Good stories travel further.
Jad Saad in New York under an And The Writer Is billboard
NYCUnder the ATWI board
Get in touch

Tell me what
you're making.

This goes straight to my inbox and I read every one myself. The more specific you are, the faster you get a real answer — including a no.

01Send the show. A link, a rough cut, or the idea on a napkin.
02I reply with the read: what's working, what's costing you reach, what I'd run first. No deck.
03One scope, one number, one start date.
Nothing live yet? Write what it will be.
Every field is required. No list, no sequence, no auto-reply — one human reads this.
Got it. It's in my inbox — I'll come back to you personally, usually within a couple of days.